Be Pure Detox Mask for Oil-Prone Hair
- Detoxifying action, which prevents hair from looking greasy
- Intensely cleanses the hairStep 1. Exfoliate Divide the hair into sections, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Detox Shampoo to complete cleansing and eliminate any residual buildup and impurities from the exfoliation process. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Detox Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Tips: Repeat the entire treatment at least twice a month. For best results, use the Detox Scrub at least once a week on normal hair and twice a week on particularly oily hair. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
Original price was: $55.00.$45.00Current price is: $45.00.
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Be Pure Detox Scrub for Oil-Prone Scalps
- Intense cleansing action
- Frees the skin of excess sebum and oilStep 1. Exfoliate Divide the hair into sections, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Detox Shampoo to complete cleansing and eliminate any residual buildup and impurities from the exfoliation process. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Detox Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Tips: Repeat the entire treatment at least twice a month. For best results, use the Detox Scrub at least once a week on normal hair and twice a week on particularly oily hair. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
Original price was: $54.00.$45.00Current price is: $45.00.
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Be Pure Detox Shampoo for Oil-Prone Hair
- Detoxifying action, which prevents hair from looking greasy
- Intensely cleanses the hairStep 1. Exfoliate Divide the hair into sections, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Detox Shampoo to complete cleansing and eliminate any residual buildup and impurities from the exfoliation process. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Detox Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Tips: Repeat the entire treatment at least twice a month. For best results, use the Detox Scrub at least once a week on normal hair and twice a week on particularly oily hair. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
Original price was: $55.00.$45.00Current price is: $45.00.
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Be Pure Hair Fall Defence Lotion
Thanks to the regenerating properties of its formula, Be Pure Lotion:
- Prevents excessive hair loss
- Stimulates the hair growth cycle
- Strengthens and revitalises hairStep 1. Exfoliate Divide the hair into sections from the top of the head, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Hair Loss Prevention Shampoo and massage the scalp to reactivate microcirculation. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Hair Loss Prevention Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Step 4: Fortify Dry hair, divide it into sections and apply the Hair Loss Prevention Lotion directly to the scalp using the directional nozzle. Massage until completely absorbed to encourage the assimilation of the active ingredients in the formula, then style. Tips: Repeat the entire treatment at least twice a month. The Hair Loss Prevention lotion should be applied at least once a day, as needed, for a minimum of three months. For best results, apply before bed to let the plant extracts absorb during the night. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
Original price was: $120.00.$98.00Current price is: $98.00.
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Be Pure Hair Fall Defence Mask
- Prevents and counteracts hair loss and breakage in fine hair
- Regulates the hair growth cycle
- Intensely nourishes and strengthens
- Step 1. Exfoliate Divide the hair into sections from the top of the head, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Hair Loss Prevention Shampoo and massage the scalp to reactivate microcirculation. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Hair Loss Prevention Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Step 4: Fortify Dry hair, divide it into sections and apply the Hair Loss Prevention Lotion directly to the scalp using the directional nozzle. Massage until completely absorbed to encourage the assimilation of the active ingredients in the formula, then style. Tips: Repeat the entire treatment at least twice a month. The Hair Loss Prevention lotion should be applied at least once a day, as needed, for a minimum of three months. For best results, apply before bed to let the plant extracts absorb during the night. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
Original price was: $55.00.$45.00Current price is: $45.00.
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Be Pure Hair Fall Defence Shampoo
- Prevents and counteracts hair loss and breakage in fine hair
- Develops a gentle, balanced action during treatmentStep 1. Exfoliate Divide the hair into sections from the top of the head, apply the Detox Scrub* directly to the skin using the applicator and massage in a circular motion to create a soft foam; leave on for a few minutes then rinse thoroughly while continuing to massage the skin. Step 2. Cleanse Apply the Hair Loss Prevention Shampoo and massage the scalp to reactivate microcirculation. Repeat if necessary and rinse well. Step 3. Regenerate Apply the Hair Loss Prevention Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15/20 minutes. Rinse thoroughly with fresh water to regenerate the skin and keep hair strong and shiny. Step 4: Fortify Dry hair, divide it into sections and apply the Hair Loss Prevention Lotion directly to the scalp using the directional nozzle. Massage until completely absorbed to encourage the assimilation of the active ingredients in the formula, then style. Tips: Repeat the entire treatment at least twice a month. The Hair Loss Prevention lotion should be applied at least once a day, as needed, for a minimum of three months. For best results, apply before bed to let the plant extracts absorb during the night. *Do not use on broken or irritated skin or immediately before or after chemical treatments (dyes, bleaches, perms, etc.).
$45.00
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Be Pure Nourishing mask for dry and lifeless hair
- It contains organic extracts to condition and nourish dull and lifeless hair
- Delivers the hydration needed for soft and shiny hair
- The ultra gentle formula doesn’t weigh hair down
Original price was: $55.00.$45.00Current price is: $45.00.
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Be Pure Nourishing shampoo for dry and lifeless hair
- Pure organic extracts to gently cleanse dry and lifeless hair
- Hydration and intense shine
- Hair is left silky and soft
Original price was: $55.00.$45.00Current price is: $45.00.
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Be Pure Scalp Defence Mask
- Counters the effects of free radicals
- Protects from outside stress
- The hair is soft and shinyStep 1. Cleanse Apply Scalp Defence Shampoo to a damp scalp, massaging it into the scalp in order to promote the anti-inflammatory, protective and soothing action. Repeat if necessary and rinse well. Step 2. Regenerate Apply the Scalp Defence Mask to damp towel-dried hair, comb through the lengths, wrap hair in a towel and leave on for 15 to 20 minutes. Rinse thoroughly with fresh water to revive the skin of the scalp and keep hair strong and shiny. Step 3. Sooth&Purify Divide the washed, towel dried hair and apply the Scalp Defence Serum directly to the entire scalp or affected areas using the special pipette. Gently massage in until it is completely absorbed to help the active ingredients contained in the formula penetrate the scalp. Then proceed to brush hair. Tips: Repeat the entire dermo-balancing treatment at least twice a month to reestablish an equilibrium in the scalp flora and restore its normal physiological conditions. For irritated, flaky and blemished scalps of various kinds, we recommend using Scalp Defence Shampoo and Serum daily for at least 30 days to obtain a visible improvement in the scalp and restore balance in the microbiota, preventing further discomfort. For scalps frequently subjected to chemical treatments (e.g. dyes, discolouring, etc.) or itchiness and redness, use of a small amount of Shield Drops Serum on sensitive areas is recommended as necessary to hydrate, sooth and reduce inflammation on a dry scalp.
Original price was: $55.00.$45.00Current price is: $45.00.
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